Embrace Your Hair Type
Tailored care for every
curl and
coil with Aunt Jackie's high-quality formulas.
Our Best Sellers
For Every Strand, A Solution
At Aunt Jackie’s, we celebrate the beauty of curls & coils. Our expertly crafted hair care products are designed to nourish, protect, and enhance your hair’s natural texture, empowering you to embrace your unique style with confidence.
Featured Collections


Curls & Coils Collection
Whether you’re currently transitioning or have been natural for years, the Aunt Jackie’s Curls & Coils Collection is enriched with Olive Oil and Shea Butter to help hydrate and define hair, plus combat frizz and dryness.


Braid + Twist Collection
An award-winning collection infused with Biotin + Honey! Created to help protect and care for curls + coils throughout the braid, twist, and loc process. This collection pairs moisturizing, antioxidant-rich Honey with strengthening Biotin to help nourish, protect and grow your curls + coils.


Elixir Essentials Collection
Premium hair & scalp oils formulated with special ingredients, such as Biotin, Rosemary, Collagen, Tea Tree Oil, and Peppermint, to support hair growth, nourish and thicken hair strands, and help relieve itchy scalp.


Flaxseed Collection
Formulated for healthier, more manageable, and beautiful hair. It’s the ideal solution for protective styling to care for natural hair under wigs, weaves, clip-ins, and up-dos. For chronically dry hair, this collection helps seal in moisture and provides deep hydration.
Watch It Work!

I absolutely love Aunt Jackie’s Saw Palmetto & Jamaican Black Castor Oil Elixir! The cooling sensation on my scalp feels amazing, especially after a long day. It really soothes any dryness or irritation. I've noticed my hair feels softer, shinier, and more manageable since I started using it.

I absolutely love this product. I made my first purchase about four months ago, hoping to see a difference in my curl pattern. And yes I did!! Aunt Jackie’s Curl La La hair pudding is so rich and light. It keeps my curl fresh and glossy. I constantly receive compliments and I‘m always asked, how did you get your curls to turn out so beautiful. And with all confidence, I pay it forward with all love and confidence and say Aunt Jackie‘s curl La La.